STERLING NATIONAL BANK FORMS ALLIANCE WITH NATIONAL NETWORK OF ACCOUNTANTS
Newly formed alliance gives CPA firms a competitive edge.
New York, NY - (November 10, 1999) Sterling National Bank a wholly-owned subsidiary of Sterling Bancorp (NYSE: STL) and the National Network of Accountants (NNA) of Woodbury, NY, announced the formation of a strategic alliance between NNA and Sterling Business Network Group. The reciprocal relationship is focused on bringing added value to our respective and shared clients. The alliance is aimed at providing CPAs with the added resources of the Sterling Business Network Group. The Group’s consultative approach provides clients an array of creative banking products with an exceptional degree of personal attention and seamless delivery that so many small and medium size businesses are no longer getting from their banks.
The NNA provides accountants with unique training including financial planning, marketing, and networking opportunities. The NNA’s programs include techniques for CPA firms to integrate financial planning services into their practices, and methods for CPA firms to develop business. Members of the NNA have access to continuing education seminars for CPE credits, professional practice advisories and personalized, professional support services. Members of the Sterling Business Networking Group are now eligible to take advantage of these programs. For further information about these benefits contact Ed Sirlin, Senior Vice President, Sterling National Bank at (212) 490-0417 or by E-mail at Ed.Sirlin@SterlingBancorp.com.
Louis J. Cappelli, Chairman of Sterling National Bank, is "Confident this alliance will open doors for CPAs seeking to leverage an affiliation with experts in banking and lending services, enabling them to serve their clients more effectively. By our joint affiliation with the CPA members of the NNA, we expand opportunities to develop new relationships by delivering high quality service and personalized attention to clients."
"We are looking forward to working with Sterling National Bank," said NNA president Brian Mackey. "Our members are eager to increase their business, and knowing that they have access to experts in the fields of banking and lending will better equip them to advise their clients in financial planning."
The National Network of Accountants searched for a bank to become a member of its growing Preferred Provider Network. A bank that would be committed to providing members with personal service, and one with a track record of working with CPAs to grow their firms. "Sterling National Bank not only met our requirements, but exceeded them," said Mackey. Sterling National Bank is a leader in personal service and in assisting financial professionals, including CPAs, network and grow their businesses. Sterling’s Business Network Group has the same objectives that we have at the National Network of Accountants. It was clear that "Sterling National Bank is the right bank for the NNA and our members," added Mackey.
Sterling Bancorp (NYSE: STL) is a bank and financial services company with assets of over $1 billion. Its principal banking subsidiary is Sterling National Bank, founded in 1929. Sterling provides a full range of products and services, including commercial and consumer lending, asset-based financing, accounts receivable management, international trade financing, commercial and residential mortgage lending, equipment leasing, trust and estate administration and investment management services. Sterling has operations in the metropolitan New York and Washington, DC areas, as well as Virginia and other mid-Atlantic territories and conducts business throughout the U.S. More information is available on the company’s Website, www.sterlingbancorp.com.
The National Network of Accountants is headquartered on Long Island with offices in Westchester, Staten Island, New York City and Boston. Annually, the NNA trains more than 250 CPA firms in the science of fee based personal financial planning. Members receive training in all aspects of financial planning as well as a wide variety of successful marketing techniques. Their unique training program and in-depth support system allows both small - and medium-size CPA firms to grow their practices by offering financial planning services. For further information about the NNA call 1-800-234-PLAN, Ext. 268 or visit www.nnaplan.com
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